Branding for travel agency Pietarinmatkat (Finnish for 'St. Petersburg Tours') in Helsinki. The agency organises trips and visas to Russia and St. Petersburg, mainly by train.
The task was to redesign the whole Pietarinmatkat brand image and logo and come up with a professional identity which appeals to all travellers and clearly communicates the main market of the travel agency.
Sadly this brand identity was never launched, first because of the Covid-19 pandemic and then after the Russian war of aggression which resulted the company in having to stop the travels to Russia once and for all.
